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Three Days of Transformative Insights

Explore the future of hiring through emerging trends and innovative technologies

Day 1
Building the Tools to Win Over Gen Z Talent

The blueprint to becoming a talent magnet.

Kick off Hacking Hiring 2025 with practical strategies to make your employer brand irresistible to Gen Z. Explore the tools, technologies, and tactics needed to design modern hiring experiences that captivate this digital-savvy generation. Say goodbye to outdated methods and hello to seamless, engaging recruitment processes that meet Gen Z where they are—online, on mobile, and ready to connect.

Key Topics:

  • Leveraging gamification and next-gen recruitment platforms to stand out.
  • Designing candidate journeys tailored to Gen Z’s mobile-first mindset.
  • Innovative application processes and micro-interactions that drive engagement.

Event Flow:

1:00–1:05 PM | Welcome and Event Overview
Brief introduction from the host, outlining the day’s key themes.


1:05–1:15 PM | Connecting with Gen Z: Picking the Right Solution Partners
Opening Briefing by Brandon Linn
Learn how to to choose tools and partners that support your employer branding goals, and turn bold ideas into authentic, creative campaigns.

1:15–1:45 PM | Tech That Makes Gen Z Swipe Right
Panel Discussion featuring Ashley Cheretes & Jason Jones
Moderated by Brandon Linn
Discover how to design application processes that capture short attention spans, leverage gamification and its effectiveness in recruitment, and discover next-gen recruitment platforms and trends to watch.

1:45–1:55 PM | Innovation Brief: AI That Works for Recruitment
Innovation Brief by Katie Fortunato
Balance personalization with authenticity in recruitment, discover how predictive analytics that actually deliver results, and learn how to maintain authenticity and a human touch with AI.

1:55–2:00 PM | Closing Remarks
Key takeaways and a preview of Day 2’s focus on building trust through values and authenticity.

Day 2
Building Employer Brands Gen Z Trust

Because values are more than just a poster on the wall.

Explore how to build an authentic employer brand that aligns with Gen Z’s priorities, from sustainability and DEI to purpose-driven work. Gain actionable strategies to partner with values-driven vendors and evolve your EVP to resonate with the next generation of talent.

Key Topics:

  • Reflecting Gen Z’s values authentically in your employer brand.
  • Partnering with Black-owned, women-owned, and sustainability-focused vendors.
  • Crafting EVPs that resonate across generations.
Event Flow:

1:00–1:05 PM | Welcome and Event Overview
Overview of the day’s focus on values-driven branding.

1:05–1:15 PM | Values First: Aligning Recruitment with Gen Z’s Priorities
Innovation Brief by Katie Fortunato
Learn about the values that matter to Gen Z and how to meet them authentically, tech that supports diverse and sustainable hiring, and how to evaluate partners who walk the values talk.

1:15–1:45 PM | Future-Proofing Your EVP
Panel Discussion featuring Sherry Sims & Hattie Roche
Moderated by Dawn Christman
Discover metrics and strategies to ensure your EVP resonates across generations and evolves with workforce trends.

1:45–1:55 PM | Personal Development Session: Your Brand, But Make It Personal
Innovation Brief by Allison McGuire
 Dive into content tips to help build an authentic, personal brand that is relatable to next-gen employees. 

1:55–2:00 PM | Closing Remarks
Summary and preview of Day 3’s focus on engaging Gen Z through digital storytelling.

Day 3
Mastering the Art of Gen Z Engagement

Tech-savvy branding starts here.

Discover the platforms, content strategies, and analytics shaping Gen Z engagement. From TikTok to user-generated content, this session will arm you with the tools to craft authentic stories that resonate and recruit.

Key Topics:

  • Crafting multi-platform content strategies for TikTok, Instagram, and YouTube.
  • Leveraging user-generated content to tell authentic stories.
  • Metrics that matter for engagement and recruitment success.

Event Flow:

1:00–1:05 PM | Welcome and Event Overview
Introduction to the session’s tactical, hands-on approach.

1:05–1:15 PM | From Strategy to Action: Making Digital Work for You
Innovation Brief by Joel Podolny
Discover how to meet Gen Z where they are by leveraging the social platforms they love. Explore how to create engaging, scroll-stopping video content, integrate recruitment tools for a seamless hiring experience, and rethink hiring with a skills-first approach.

1:15–1:45 PM | Stories That Spark Conversations
Panel Discussion featuring Jonathan Zila, Amy Keely, Eric Elwer, and Jillian O'Malior
Moderated by Bria McCray
 From creating compelling narratives and utilizing user-generated content to decoding performance analytics, gain actionable strategies to humanize your employer brand and optimize content across platforms like TikTok and LinkedIn for maximum impact.

1:45–1:55 PM | TikTok Tactics That Actually Work
Innovation Brief by Janelle Gray
Learn how to work with the platform’s algorithm, craft relatable and authentic campaigns, and track success metrics like watch time and engagement. 

1:55–2:00 PM | Closing Remarks
Key takeaways and tips for post-event networking.