Day 1 • Building the Tools to Win Over Gen Z Talent
The blueprint to becoming a talent magnet.

Kick things off by learning how to position your organization as an employer of choice across a multigenerational workforce. Dive into the latest trends, frameworks, and tips for building an authentic employer brand that actually connects. Because let’s face it, nobody’s swiping right on boring branding.

Day 2 • Building Employer Brands Gen Z Trust
Because values are more than just a poster on the wall.

This session is all about walking the talk. Learn how to embed diversity, equity, inclusion, and belonging into every fiber of your employer brand. From storytelling to strategy, we’ll show you how to go beyond the buzzwords.

Plus, don’t miss a panel reflecting on changes one month into the new federal administration and what it means for your DEIB efforts.

Day 3 • Mastering the Art of Gen Z Engagement

Tech-savvy branding starts here.

Get your hands on the tools, tactics, and tech you need to engage today’s workforce—hello, social media! Discover how to amplify your brand with analytics, leverage video storytelling, and finally crack the code on connecting with Gen Z (spoiler: they’re watching everything).