Hacking Hiring
Employer Branding & the Gen Z Effect
Engaging and Inspiring a Multigenerational Workforce
Join us for Hacking Hiring:
A groundbreaking virtual event exploring the future of recruitment
February 11-13, 2025 | 1:00 PM ET Daily
Past Attendees Include
Ready to revolutionize your
employer brand?
Hacking Hiring is a dynamic 3-day virtual event designed to inspire and introduce you to cutting-edge technologies revolutionizing the hiring process.
78%
of job seekers say that the overall candidate experience they receive is an indicator of how a company values its people.
Daily Themes
Day 1: Building the Tools to Win Over Gen Z Talent
Day 2: Building Employer Brands Gen Z Trust
Day 3: Mastering the Art of Gen z Engagement
Day 1 • Building the Tools to Win Over Gen Z Talent
The blueprint to becoming a talent magnet.
Kick things off by learning how to position your organization as an employer of choice across a multigenerational workforce. Dive into the latest trends, frameworks, and tips for building an authentic employer brand that actually connects. Because let’s face it, nobody’s swiping right on boring branding.
Day 2 • Building Employer Brands Gen Z Trust
Because values are more than just a poster on the wall.
This session is all about walking the talk. Learn how to embed diversity, equity, inclusion, and belonging into every fiber of your employer brand. From storytelling to strategy, we’ll show you how to go beyond the buzzwords.
Plus, don’t miss a panel reflecting on changes one month into the new federal administration and what it means for your DEIB efforts.
Day 3 • Mastering the Art of Gen Z Engagement
Tech-savvy branding starts here.
Get your hands on the tools, tactics, and tech you need to engage today’s workforce—hello, social media! Discover how to amplify your brand with analytics, leverage video storytelling, and finally crack the code on connecting with Gen Z (spoiler: they’re watching everything).
Why Attend?
✨ Learn strategies that attract multigenerational talent (and keep them engaged).
🌈 Master the art of weaving DEIB into your brand with authenticity.
💻 Discover tech tools that make employer branding a breeze.
🤝 Network with HR and talent leaders who get it.
Who Should Attend
Executive Leadership • Founders Leading Talent Acquisition •
Human Resources Officers (CHROs)• Talent Acquisition Leaders •
HR Leaders • Diversity and Inclusion Leaders •HR Technology Decision Makers •
People Leaders
Meet Our Speakers

Brandon Linn, M.S.
Founder, Figure 8 Branding
Ashley Cheretes
Director of Generative AI, Prudential
Jason Jones
Global Employer Brand Lead, Klaviyo
Vivek Pandit
Co-Founder & CIO, PeduL
Sherry Sims
Founder & CEO, Black Career Women's Network.png?width=656&height=656&name=Headshots%20for%20Website%20(1).png)
Hattie Roche
Founder & Strategy Chief, Fauna
Allison McGuire
Founder, The McGuire Method
Dawn Christman
Consultant, Talivity Circle Advisory Network
Amy J. Keely, MBA, M.Ed., Ph.D. ABD
Professor, Lansing Community College
Jonathan Zila
EVP of Job Advertising and Analytics Programs, Recruitics
Joel Podolny
CEO & Co-founder, Honor Education
Bria P. McCray MBA, SPHR
Founder & Global HR Leader, HRBP Consulting
Chad Smith
Executive Creative Director & Partner, Joyful
Janelle Gray
Co-founder & CMO, Isle of Monday
Eric Elwer
CEO, Steppingstone
Jillian O'Malior
Founder, Jillian Does Branding